Not all clients are created equal, but should they all get equal treatment? In this episode of CMO Confessions, Joe Hyland, CMO of ON24, chats with Heidi Bullock, CMO of Engagio, to discuss what makes great clients great and why having a good ideal customer profile for your organization is a beautiful thing.

Follow Heidi on Twitter: https://twitter.com/heidibullock 
Learn more about Heinz Marketing: https://www.engagio.com 

Learn more about ON24 here: https://www.on24.com/ 
Follow ON24 on Twitter: https://twitter.com/ON24