How can a marketing executive stand out in a crowded C-Suite? In this episode of CMO Confessions, Joe Hyland, CMO of ON24, chats with HubSpot’s CMO, Kipp Bodnar. Tune in to learn Kipp has to say about informing the C-Suite, how to go about writing a marketing book and why ketchup is the best condiment known to the world.

Follow Kipp on Twitter: 
Learn more about HubSpot: 

Buy Kipp's books:
"The B2B Social Media Book":
"Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online": 

Learn more about ON24 here: 
Follow ON24 on Twitter: 

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