What’s it like to build a spinoff company’s brand? What makes for an authentic marketing expert? In this episode of CMO Confessions, Joe Hyland discusses the elements of marketing with Lisa Jillson, Marketing Leader at Arity.  

Follow Arity on Twitter: @Arity

Follow Lisa on Twitter: @jillson

Follow ON24 on Twitter: @ON24

Learn more about ON24: https://www.on24.com

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