If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case. 

 

Check out this edition to learn more about how Jeff Perkins organizes his marketing team, why focus is such a factor for marketing leaders and few critical things every young CMO should know. 

 

Sit back and relax, it’s CMO Confessions.

 

Follow ParkMobile on Twitter: @Parkmobile

 

Follow Jeff Perkins on Twitter: @jeffperkins8 

 

Follow ON24 on Twitter: @ON24

 

Learn more about ON24: www.on24.com

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