Marketers, if trust is our greatest currency, then why do we lie so much?
You know what I’m talking about — the jargon-ridden claims that sound cool but don’t mean much or the robotically-crafted messages that leave your prospects with more questions than answers. If you’re sick and tired of all the marketing BS, then you’ve come to the right place.
Welcome to CMO Confessions with Cheri Keith, a weekly B2B sales and marketing podcast that serves as a reality check for the industry, directly from those building, marketing and using the technologies that promise to revolutionize the way we do business.
Join Cheri as she interviews the best and brightest B2B marketing leaders where they share what they love, what they hate, and come clean on where they’ve blurred the lines between marketing fact and fiction.
It’s time for marketing to get real. This is CMO Confessions.