CMOs should be measured by their results, not their spend. The most successful ones aren't those who spend the most money - they're the ones who invest in what works and produce big returns long-term.
Are you a B2B CMO or marketing leader who’s tired of all the data-driven-this and predictive-that hype out there today? Join fellow CMO Joe Hyland for CMO Confessions and share your stories, challenges, insights, and come clean on the true role of a CMO in today’s B2B world.
It’s time for marketing to get real.
To be our guest, email firstname.lastname@example.org