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CMOs should be measured by their results, not their spend. The most successful ones aren't those who spend the most money - they're the ones who invest in what works and produce big returns long-term.

Are you a B2B CMO or marketing leader who’s tired of all the data-driven-this and predictive-that hype out there today? Join Cheri Keith, Head of Strategy at ON24, for CMO Confessions and share your stories, challenges, insights, and come clean on the true role of a CMO in today’s B2B world.

It’s time for marketing to get real.

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