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Episodes
Reality-checking marketing, one CMO at a time.
Episodes
Thursday Aug 27, 2020
Thursday Aug 27, 2020
What can marketers do to reduce uncertainty in uncertain times? They can start by working with sales to build a predictable pipeline. Check out this edition of CMO Confessions as Matt Heinz — who literally wrote the book on predictable pipeline — lays out how marketing teams can get in the right mindset for success.
Sit back and relax, it’s another episode of CMO Confessions.
Follow Cheri on Twitter: @Cheri29
Follow Matt on Twitter: @HeinzMarketing
Follow Matt on LinkedIn: Matt Heinz
Learn more about ON24: https://www.on24.com
Thursday Aug 13, 2020
Thursday Aug 13, 2020
In this episode, Jen and Cheri Keith, Head of Strategy and Research at ON24, discuss how Jen’s career path led her from an advisory role to a CMO role at Swivel. The two also discuss the pros and cons of new marketing technology, like chatbots, what it’s like to transition to a startup from an advisory role, the role of responsiveness in creative storytelling and some of their biggest pet peeves in B2B marketing. Sit back and relax. It’s another edition of CMO Confessions.
Follow Cheri on Twitter: @Cheri29
Follow Jen on Twitter: @jenhorton
Follow Jen on LinkedIn: Jen Horton
Learn more about ON24: https://www.on24.com
Thursday Jul 30, 2020
Thursday Jul 30, 2020
How does one make it in the B2B world? By staying on your toes. Tune in to the latest episode of CMO Confessions to learn what John Steinert, CMO of TechTarget, has to say about career navigation, keeping up with the latest why selling in MarTech is just so exciting.
Sit back and relax, it’s another episode of CMO Confessions.
Follow Cheri on Twitter: @Cheri29
Follow John on Twitter: @TechTargetCMO
Follow John on LinkedIn: John Steinert
Learn more about ON24: https://www.on24.com
Thursday Jul 09, 2020
Thursday Jul 09, 2020
What’s a CMO to do when their company gets acquired? Jay Gaines, former CMO of SiriusDecisions and Forrester, explains the process, the cultural shifts and how both marketing teams came to work together after a massive acquisition. Jay also dives into what he loves and hates about marketing today. Sit back and relax. It’s another edition of CMO Confessions.
Follow Cheri on Twitter: @Cheri29
Follow Jay on Twitter: @izjay
Follow Jay on LinkedIn: Jay Gaines
Learn more about ON24: https://www.on24.com
Thursday Dec 19, 2019
Thursday Dec 19, 2019
What's the difference between marketing in the U.S. and marketing in the U.K.? How does agile marketing look like in one of the largest enterprises? In this week's edition of CMO Confessions, Joe Hyland sits down with Alison Orsi, CMO at IBM Europe, to discuss differences in marketing, approaches in adapting agile and Alison's path to becoming CMO. Sit back and relax, it's CMO Confessions.
It’s another edition of CMO Confessions. Let’s chat.
Follow Alison on Twitter: @AlisonOrsi
Follow Alison on LinkedIn: Alison Orsi
Follow ON24 on Twitter: @ON24
Learn more about ON24: https://www.on24.com
Thursday Nov 21, 2019
Thursday Nov 21, 2019
When you analyze data, do you have a question in mind first, or do you look for patterns to build from? Well, in this episode of CMO Confessions, Aprimo’s CMO, Ed Breault, states his case for the former. Tune into this episode to learn why marketers need to be uncomfortable to succeed and much more.
Sit back and relax, it’s CMO Confessions.
Follow Aprimo on Twitter: @Aprimo
Follow Ed Breault on Twitter: @edbreault
Check out Ed on LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.ON24.com
Tuesday Oct 29, 2019
Tuesday Oct 29, 2019
What goes into a marketing career that lasts and how do you avoid the call of the latest shiny marketing fad? In this episode of CMO Confessions, David Fortino, Senior Vice President of Audience and Product at NetLine, shares his marketing journey with us and explains why getting to know the customer well is so critical to success.
Sit back and relax, it’s CMO Confessions
Follow NetLine on Twitter: @NetLine_Corp
Follow David Fortino on Twitter: @David__Fortino
Check out David on Linkedin: http://www.linkedin.com/in/davidfortino
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.ON24.com
Tuesday Oct 15, 2019
Tuesday Oct 15, 2019
Taking two great things and mixing them together makes for something great, right? Well, did for Adobe and Marketo. In this episode of CMO Confessions, Sarah Kennedy, Vice President at Adobe, shares her marketing journey with Joe Hyland, CMO of ON24, and her formula for making marketing great.
Sit back and relax, it's CMO Confessions.
Follow Marketo on Twitter: @marketo
Follow Sarah Kennedy on Twitter: @saykay
Check Out Sarah on LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
Tuesday Jul 30, 2019
Tuesday Jul 30, 2019
Sometimes, working on targeting your market can feel a bit like Goldilocks. This market is too big! This market is too small! Well, for this week's CMO Confessions, we go into why that targeting is so important with Jaime Romero, Global Head of Marketing and Customer Delivery at MRP.
Sit back and relax, it’s CMO Confessions.
Follow MRP on Twitter: @MRP_Prelytix
Follow Jaime Romero on Twitter: @jaimesay
Check Out Jaime on LinkedIn: LinkedIn
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
Wednesday Jul 17, 2019
Wednesday Jul 17, 2019
If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case.
Check out this edition to learn more about how Jeff Perkins organizes his marketing team, why focus is such a factor for marketing leaders and few critical things every young CMO should know.
Sit back and relax, it’s CMO Confessions.
Follow ParkMobile on Twitter: @Parkmobile
Follow Jeff Perkins on Twitter: @jeffperkins8
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com