CMO Confessions

Ep. 44: Elana Anderson, Chief Marketing Officer of Veracode

In today’s episode,  Elana Anderson, CMO of Veracode, and Cheri Keith, Head of Strategy and Research at ON24, discuss Elana’s career, how work life has changed with the pandemic and B2C trends that B2B can use.   

As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

You can learn more about Elana’s career and experiences through her LinkedIn page here and Twitter feed here. 

If you’re interested in listening to our growing podcast series, you can find all of our episodes right here on Podbean. Alternatively, you can also find us on both iTunes and Google Play stores.

Ep. 43: Steve Daheb, Chief Marketing Officer of ON24

Hello and welcome to the latest episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Steve Daheb, Chief Marketing Officer at ON24.  

 

In this episode, Steve and Cheri Keith, Head of Strategy and Research at ON24, discuss his career, pet peeves and the challenge of marketing to marketers. 

You can learn more about Steve and his background by viewing his LinkedIn page here and Twitter here.

Ep. 42: David Clarke, Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex.

 

In today’s episode, Cheri Keith, Head of Strategy and Research at ON24, and David chat about his time as one of the first Chief Experience Officers in the early 2010s and how experience-focused companies set themselves apart from others. 

To learn more about David’s career and interests, check out his profiles on LinkedIn page here and Twitter here.  

Ep. 41: Pierre Custeau, Senior Vice President of Product of MRP

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP.

In today’s episode, Pierre and Cheri Keith, Head of Strategy and Research at ON24, discuss Pierre’s experience going from music producer to MarTech producer, the challenges facing CMOs today and how AI could enhance marketing. 

If you’re interested in listening to additional episodes in our CMO Confessions podcast series, you can find all of our episodes right here on Podbean.

You can learn more about Pierre and his background, you can view his LinkedIn page here and Twitter here.  

Ep. 40: Danielle Levitas, Formerly of App Annie & IDC

In today’s episode, Danielle and Cheri Keith, Head of Strategy and Research at ON24, discuss Danielle’s career and life at a startup, what makes a marketer a marketer in today’s world and what the future may hold for large trade shows and tentpole events.As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

You can learn more about Danielle’s background and experiences through her LinkedIn page here and her Twitter feed here.

If you’re interested in listening to our growing podcast series, you can find all of our episodes right here in Podbean. Alternatively, you can also find us on both iTunes and Google Play stores.

Welcome to another edition of CMO Confessions!

Ep. 39: Deb Wolf of Integrate

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate.

In today’s episode, Deb and Cheri Keith, Head of Strategy and Research at ON24, discuss Deb’s new position at Integrate, the transition from customer to employee and what it’s like to join a new team during a pandemic.

As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

You can learn more about Deb’s background and career path through her LinkedIn page here and Twitter feed here. 

If you’re interested in listening to our growing podcast series, you can find all of our episodes right here on Podbean. Alternatively, you can also find us on iTunes.

Welcome to another installment of CMO Confessions!

Ep. 38: Dan Frohnen of Sendoso

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso.

Keith, Head of Strategy and Research at ON24, discuss Dan’s experience being a client of Sendoso before joining the company, consumer empathy

In today’s episode, Dan and Cheri  during the pandemic and B2C marketing trends that we might see in B2B.

As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

You can learn more about Dan’s background and career path through his LinkedIn page here and Twitter feed here.

If you’re interested in listening to our growing podcast series, you can find all of our episodes right here on Podbean. Alternatively, you can also find us on both iTunes and Google Play stores.

Ep. 37: Evy Lyons of Traackr

Happy New Year, Webinerds! We’re back with another episode of CMO Confessions, our B2B podcast with today's marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. 

In today’s episode, Evy and Cheri Keith, Head of Strategy and Research at ON24, discuss Evy’s career from and back to Traackr, authenticity, and the future of influencer marketing.

As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

If you’re interested in listening to our growing podcast series, you can find all of our episodes right here on Podbean. Alternatively, you can also find us on both iTunes and Google Play stores.

Welcome to another edition of CMO Confessions with Cheri and Evy!

Ep.36: Aaron Cullers of MadisonLogic

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic.

 

In today’s episode, Aaron and Cheri Keith, Head of Strategy and Research at ON24, discuss Aaron’s new role at Madison Logic, B2B trends and marketing in a pandemic world.

 

As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

You can learn more about Aaron’s career and experiences through his LinkedIn page here and his Twitter feed here.

35: Jon Russo: Tech vs. Agency CMOs, Marketing Pet Peeves and how Marketers can Learn On The Job

What's it like when you transition from a technology CMO to an agency CMO? Jon Russo, CMO of B2B Fusion, shares his experiences — plus insights into where B2B marketing is heading — on the latest edition of CMO Confessions. 

 

Follow Cheri on Twitter: @Cheri29

Follow Jon on Twitter: @B2BCMO

Follow Jon on LinkedIn: Jon Russo 

Learn more about ON24: https://www.on24.com