Writing a marketing book? Are you sure you're doing it right? In this episode of CMO Confessions, Joe Hyland, CMO of ON24, chats with Yext's CMO, Jeff Rohrs. Tune in to learn Rohrs' secrets to book-writing, why you need to consider establishing "un-goals," and just how one moves from the legal field into the tech marketing field.
Follow Jeffrey on Twitter: https://twitter.com/jkrohrs
Learn more about Yext: https://www.yext.com/
Buy Jeffrey's book, "Audience: Marketing in the Age of Subscribers, Fans, and Followers": https://www.amazon.com/dp/B00GIUTQQU/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Get the eBook by Jeffrey and Jay Baer, "The Everywhere Brand": https://www.yext.com/blog/2017/05/the-everywhere-brand/
CMO VC Blog: http://cmovc.com
ExactTarget series, "Subscribers, Fans, and Followers": http://pages.exacttarget.com/sff