Ever wonder what marketing would look like if you applied data-centric analysis a la sabermetrics? Wonder no more. In this episode of CMO Confessions, Sam Melnick, VP of marketing at Allocadia steps up to the plate to talk all things stat-centric and what marketers should look for in ROI measurement.
Follow Sam on Twitter: @SamMelnick
Learn more about Allocadia: @allocadia
Follow ON24 on Twitter: @ON24
Learn more about ON24: https://www.on24.com/