Ever wonder what marketing would look like if you applied data-centric analysis a la sabermetrics? Wonder no more. In this episode of CMO Confessions, Sam Melnick, VP of marketing at Allocadia steps up to the plate to talk all things stat-centric and what marketers should look for in ROI measurement.

Follow Sam on Twitter: @SamMelnick

Learn more about Allocadia: @allocadia

Follow ON24 on Twitter: @ON24

Learn more about ON24: https://www.on24.com/

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