What does it take to be customer centric? According to Kevin Cochrane, CMO of SAP Customer Experience, it’s sitting down and talking to customers — a lot. Tune into this episode of CMO Confessions to learn the ins-and-outs of good customer marketing, how political campaigns can inform marketing campaigns and why just chatting with customers is key to forging an emotional connection.

It’s another edition of CMO Confessions. Let’s chat.

Follow Kevin on Twitter:@kevinc2003

Follow Kevin on LinkedIn

Follow ON24 on Twitter: https://twitter.com/ON24

Learn more about ON24: https://www.on24.com/

Share | Download(Loading)
Podbean App

Play this podcast on Podbean App