What can marketers do to reduce uncertainty in uncertain times? They can start by working with sales to build a predictable pipeline. Check out this edition of CMO Confessions as Matt Heinz — who literally wrote the book on predictable pipeline — lays out how marketing teams can get in the right mindset for success.


Sit back and relax, it’s another episode of CMO Confessions. 


Follow Cheri on Twitter: @Cheri29

Follow Matt on Twitter: @HeinzMarketing 

Follow Matt on LinkedIn: Matt Heinz

Learn more about ON24: https://www.on24.com

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