34. Matt Heinz: The Fundamentals of Predictable Pipeline, Writing a Book and Keeping Focus in Times of Uncertainty
Aug 27th, 2020
What can marketers do to reduce uncertainty in uncertain times? They can start by working with sales to build a predictable pipeline. Check out this edition of CMO Confessions as Matt Heinz — who literally wrote the book on predictable pipeline — lays out how marketing teams can get in the right mindset for success.
Sit back and relax, it’s another episode of CMO Confessions.
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