What can marketers do to reduce uncertainty in uncertain times? They can start by working with sales to build a predictable pipeline. Check out this edition of CMO Confessions as Matt Heinz — who literally wrote the book on predictable pipeline — lays out how marketing teams can get in the right mindset for success.

 

Sit back and relax, it’s another episode of CMO Confessions. 

 

Follow Cheri on Twitter: @Cheri29

Follow Matt on Twitter: @HeinzMarketing 

Follow Matt on LinkedIn: Matt Heinz

Learn more about ON24: https://www.on24.com

Share | Download(Loading)
Podbean App

Play this podcast on Podbean App